Title: Digital Engagement & CRM Specialist
Location: Dushanbe, Tajikistan
Department: Development and Partnership (Sales)
Reports to: Business Unit Manager
Employment: Full-time
Key Responsibilities
1. Digital & Social Media
• Manage Telegram and Instagram channels.
• Develop monthly content calendars.
• Create engaging content concepts.
• Coordinate design, video and creative production.
• Manage Stories, Reels, posts, polls and interactive formats.
• Monitor audience response and engagement.
2. Telegram Community
• Build and manage the Company’s Telegram Club.
• Grow and activate the community.
• Publish regular content.
• Develop quizzes and weekly missions.
• Organize digital challenges and contests.
• Manage community interaction.
• Support lucky draw and reward mechanics.
3. Consumer Engagement
• Develop digital activities designed to increase engagement and loyalty.
• Support product launches and promotional campaigns.
• Develop interactive mechanics for adult consumers.
• Coordinate digital rewards and loyalty activities.
• Analyze consumer feedback and engagement behavior.
4. Shop (POS) Owner Engagement
• Develop digital communication for POS owners.
• Support POS challenges and incentive campaigns.
• Communicate campaign rules and targets.
• Share updates and rewards.
• Collect feedback from POS owners.
• Support digital activation of Ambassador POS and other priority outlets.
5. CRM & Loyalty
• Build and maintain digital participant databases.
• Track campaign participation.
• Monitor repeat engagement.
• Support loyalty programs.
• Prepare CRM reports and insights.
6. Digital Campaigns
Support implementation of:
• Gamification campaigns;
• Product launches;
• POS challenges;
• Promotional campaigns;
• other commercial digital activations.
7. Analytics
Track and report:
• followers / subscribers;
• active users;
• engagement;
• participation;
• campaign conversion;
• reward redemption;
• repeat participation;
• content performance.
8. Agency & Partner Coordination
• Prepare creative briefs.
• Coordinate with designers, agencies and influencers.
• Review content before publication.
• Manage campaign timelines.
• Ensure deliverables are completed on time.
Candidate Profile
Education
• Bachelor's degree in Communications, Digital Marketing, Business Administration or related field.
Experience
Preferred: 2–4 years of experience in:
• SMM;
• digital marketing;
• community management;
• CRM;
• digital campaign management;
• loyalty programs;
• consumer engagement.
• sales
Experience in FMCG, retail, tobacco, beverages, telecom, banking, gaming or other consumer-facing industries is an advantage.
Required Skills
Must Have
• Strong Telegram knowledge.
• Strong Instagram knowledge.
• Excellent content planning skills.
• Good copywriting skills.
• Strong understanding of engagement mechanics.
• Experience with social media analytics.
• Basic CRM understanding.
• Strong Excel / Google Sheets skills.
• Ability to manage multiple campaigns simultaneously.
• Strong project management skills.
• Strong communication skills.
Advantage
• Experience with Telegram bots.
• Experience with QR-code campaigns.
• Experience with loyalty programs.
• Experience with gamification.
• Experience with influencer marketing.
• Experience with Canva, Figma or similar tools.
• Experience with Google Analytics or similar platforms.
• Experience working with agencies.
Personal Competencies
The successful candidate should be:
• creative;
• proactive;
• commercially minded;
• analytical;
• highly organized;
• detail-oriented;
• comfortable working independently;
• able to work under deadlines;
• confident communicating with different stakeholders;
• capable of converting business objectives into engaging digital mechanics.
Languages
Required:
• Russian – fluent;
• Tajik – fluent;
• English – working proficiency.
Interested? Then don't miss your chance and send your resume to ktngdushhr@gmail.com
and join our team of professionals.
